Ross Winn was a student branding project I did while at Utah Valley University. For the project, I created a logo which was the primary driver of the brand. I also sourced imagery online that I used for creating banners and ads. The focus of the brand is to appeal to a upperclass women audience.
When all the brand touchpoints were completed, the brand felt cohesive and modern. There was an elegance to the name and mark which gave everything a nice touch.