Utah Valley Visitors Bureau

While working at EKR, I worked on a variety of collateral projects for the convention center. I helped create a new branding campaign for them which was based around the title “Explore Utah Valley”. Their previous brand lacked engagement with the visitors and they needed a revamp to attract more visitors to the area. I proposed a few different options for an ad and pushed them toward creating an illustrated map, which would be a unique type of ad, as well as showcase some of the “things to do” in Utah Valley. I also helped Explore Utah Valley create a variety of other campaign assets including animation gif ads, digital marketing ads, financial reports, and landing pages.

Proposed Concepts

Sketch-Concept1-min
Sketch-Concept2-min
Sketch-Concept3-min

Animated Gifs

Explore Utah Valley partnered with the Provo UVX bus system. They wanted to promote the bus by showing how many activities you can do within a close range of all the stops. I took the lead on the project. I presented moodboards to the client to show different illustration styles and animation concepts. The client gave me a good idea of the complexity they were looking for, and the style they wanted for the ads. I collaborated with Kolby Larsen and he created the illustrations for the project. I then took the illustrations, rigged the characters, and animated them. I had to ensure that they would be seamless animations so they would loop endlessly.

Landing Page Template Design